One of the most effective and lucrative forms of online marketing is email marketing. Yet, with all of the other ways to market online nowadays (like social media advertising and paid search) email marketing can easily get overlooked. If you don’t have a mailing list...read more
With all of the advantages of social media, some businesses wonder why they should even have a website. In fact, a number of businesses rely solely on social media for their online presence. Social media does have its benefits. It’s a great way to interact with...read more
Adding images to a blog post or page is an easy way to improve user experience, illustrate content, and help SEO efforts. Images break up text so it’s more digestible for readers and can help explain and demonstrate specific points. Also, when you label your images...read more
If you're new to blogging or you recently started your first website we hope this guide will help you. You might be asking yourself, “Does blogging even matter? Or is it a waste of time for my business?” Yes! Of course it matters. In our digital age, it’s important...read more
Since the first ever Google search algorithm back in 1996, launched by 2 Stanford students who gleefully named it “BackRub”, Google has had a long history of famous search index changes and algorithm updates. Some are major, some are small. SEO specialists turn to...read more
The vast world of SEO introduces terms like canonicals, alt tags, meta descriptions, robots.txt; indexation, keyword cannibalization… it can seem like a maze if it’s not your realm of work, especially if you’re a business owner (you’ve got better things to do). Search...read more
We know what you’re thinking, and we know why you’re here. With all of the accessible DIY website builders out there - from Wix to SquareSpace and GoDaddy - why bother spending your hard-earned money on something you can just do yourself for much cheaper? We’ll tell...read more
Most likely, you already know the benefits of running a blog on your small business’s website - increased credibility, a foolproof way to build an engaging relationship with your audience, and, of course, fresh content for Google to index. We don’t need to convince...read more
Listen closely: your business’s website is either working for you, helping to increase revenue and boost your reputation; or against you, causing you to lose money and potential customers. ...Let that sink in! This is the reality of website design. Your website is a...read more
WordPress is a free and open-source (no license!) Content Management System and web solution that can be used for creating websites, blogs, and apps written in PHP. Launched back in 2003, WordPress has grown to be the most popular CMS used on the web. WordPress is...read more
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