Email Performance Metrics You Should Be Tracking

How are your email campaigns performing? Would you like them to perform better? There are several key metrics you should be tracking regularly to know the effectiveness of your email campaigns. Once you have a handle on your data, you can make changes to improve the...

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The Importance of Conversion Tracking

If your business has a website, you likely have already set up some sort of task for users to complete upon landing on your site. You may want visitors to sign up for your newsletter, buy a product, call to schedule an appointment or more! Whatever the goals are that...

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How to Optimize for Voice Search

With the recent advancements in technology, more and more people are turning to virtual assistants when they are faced with questions that arise throughout their day. From “What’s the weather on Thursday?” to “When does the library close?” to “Is Dwayne ‘The Rock’...

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Designing Web Forms That Convert

One of the best ways to directly connect your business with potential customers is through web forms. Web forms are placed on your website and collect information from users, usually in exchange for something of value or some sort of follow-up. Have an email...

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SEO Tips for Mobile (Part 2)

In our first installment, we looked at how to configure your site, make it fast, and design specifically for mobile search engine optimization. We are going to continue the conversation now with four more SEO tips for mobile. Create Great Titles and Meta Descriptions...

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SEO Tips for Mobile (Part 1)

Search Engine Optimization (SEO) is essential if you want users to find your business through search and get organic traffic to your website. Nowadays, more and more people are using mobile devices to search, so it’s imperative to optimize for those mobile devices. If...

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Key Components of a Successful Landing Page

A landing page is a web page that is accessed from a paid marketing, social, or email campaign, created for the sole purpose of having your users complete a certain task. Would you like users to sign up for a program you are offering? Or call you about a service you...

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New Year’s Resolutions for Your Business

There are many ways to create resolutions for your business. Some resolutions may be glaringly obvious and easy to make out of necessity, and then there are others your business should be focused on that may be less apparent. Identify and create your business’s New...

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