When you start publishing new content on your first WordPress website, it can be a bit confusing whether you should be using a post or a page to display it. In this article, we’ll walk you through what each one is and when to use it. Pages Pages are used when you need...read more
There are many ways to create resolutions for your business. Some resolutions may be glaringly obvious and easy to make out of necessity, and then there are others your business should be focused on that may be less apparent. Identify and create your business’s New...read more
We all know the holiday season is important for retailers. By mid-November, most ecommerce businesses are already implementing their holiday marketing plans. And while it is essential to drive customers to your website, it’s also imperative that your site is ready to...read more
One of the most effective and lucrative forms of online marketing is email marketing. Yet, with all of the other ways to market online nowadays (like social media advertising and paid search) email marketing can easily get overlooked. If you don’t have a mailing list...read more
With all of the advantages of social media, some businesses wonder why they should even have a website. In fact, a number of businesses rely solely on social media for their online presence. Social media does have its benefits. It’s a great way to interact with...read more
Adding images to a blog post or page is an easy way to improve user experience, illustrate content, and help SEO efforts. Images break up text so it’s more digestible for readers and can help explain and demonstrate specific points. Also, when you label your images...read more
If you're new to blogging or you recently started your first website we hope this guide will help you. You might be asking yourself, “Does blogging even matter? Or is it a waste of time for my business?” Yes! Of course it matters. In our digital age, it’s important...read more
Since the first ever Google search algorithm back in 1996, launched by 2 Stanford students who gleefully named it “BackRub”, Google has had a long history of famous search index changes and algorithm updates. Some are major, some are small. SEO specialists turn to...read more
The vast world of SEO introduces terms like canonicals, alt tags, meta descriptions, robots.txt; indexation, keyword cannibalization… it can seem like a maze if it’s not your realm of work, especially if you’re a business owner (you’ve got better things to do). Search...read more
We know what you’re thinking, and we know why you’re here. With all of the accessible DIY website builders out there - from Wix to SquareSpace and GoDaddy - why bother spending your hard-earned money on something you can just do yourself for much cheaper? We’ll tell...read more
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