Preparing Your Ecommerce Website for the Holiday Season

Preparing Your Ecommerce Website for the Holiday Season

We all know the holiday season is important for retailers. By mid-November, most ecommerce businesses are already implementing their holiday marketing plans. And while it is essential to drive customers to your website, it’s also imperative that your site is ready to...
Why Do I Need a Website?

Why Do I Need a Website?

With all of the advantages of social media, some businesses wonder why they should even have a website. In fact, a number of businesses rely solely on social media for their online presence. Social media does have its benefits. It’s a great way to interact with...
Google’s Algorithm Updates: What They Mean For Your Website

Google’s Algorithm Updates: What They Mean For Your Website

Since the first ever Google search algorithm back in 1996, launched by 2 Stanford students who gleefully named it “BackRub”, Google has had a long history of famous search index changes and algorithm updates. Some are major, some are small. SEO specialists turn to...
Google Algorithms: 101

Google Algorithms: 101

The vast world of SEO introduces terms like canonicals, alt tags, meta descriptions, robots.txt; indexation, keyword cannibalization… it can seem like a maze if it’s not your realm of work, especially if you’re a business owner (you’ve got better things to do). Search...