Email Performance Metrics You Should Be Tracking

Email Performance Metrics You Should Be Tracking

Sep 30, 2019 | Advice, Email

How are your email campaigns performing? Would you like them to perform better? There are several key metrics you should be tracking regularly to know the effectiveness of your email campaigns. Once you have a handle on your data, you can make changes to improve the...
Why Does My Business Need a Mailing List?

Why Does My Business Need a Mailing List?

Oct 25, 2018 | Advice

One of the most effective and lucrative forms of online marketing is email marketing. Yet, with all of the other ways to market online nowadays (like social media advertising and paid search) email marketing can easily get overlooked. If you don’t have a mailing list...